Albedo, a Swiss-American company decided to turn campaign into life-saving product with their Albedo100 paint. The invisible paint comes in permanent, semi-permanent, and non-permanent variants, and can be used on everything from clothing to walls.
Aside from its life-saving properties, the invisible spray could even be used in a number of creative ways, creating graffiti that only shows when someone shines a light on it, or unconventional flash-photography where scenarios completely change under the influence of the reflective paint. The Semi-permanent paint washes off clothes easily, while the non-permanent paint can come off with a damp cloth.