On the gorgeous Pacific coast of Mexico, near Ixtapa-Zihuatanejo, is the tranquil and wonderfully eco-friendly Playa Viva.
Sometimes sustainable tourism is not always the “win-win” solution it promises to be. Playa Viva is overly cognizant of this reality, which is why they created my role: Social and Environmental Impact Custodian. Playa Viva’s sustainable tourism model is different than most, however. Rather taking pristine landscapes and developing them “sustainably” (i.e. use of local natural building materials, renewable energy sources, and minimizing waste), Playa Viva practices “regeneration”– a process of rejuvenating and restoring what has been lost through prior unsustainable practices.